Moving forward.

A passion for sustainable
transportation and a deep
appreciation for the beauty of
the outdoors.

We believe that commuting, leisurely rides, and outdoor adventures should be
seamlessly integrated into your lifestyle, without compromising on elegance and
performance. That's why we meticulously design and engineer each ebike to deliver an
optimal combination of aesthetics, comfort, and cutting-edge technology.

Core values

Prioritizing the needs and wants of customers and providing excellent service to meet or exceed their expectations.
Continuously exploring new ideas and technologies to improve the ebike experience for customers.
Providing environmentally-friendly and socially responsible products that support a cleaner future.
Making ebikes available and affordable for a wide range of customers, including those who may face barriers to traditional transportation options.
Ensuring that all products meet strict safety standards and that customers have the information they need to use ebikes safely.
Fostering a sense of community among ebike users, encouraging people to connect with each other and share their experiences.
Regularly gathering customer feedback and using it to make improvements to products, services, and processes.
To provide an exceptional ebike experience that combines premium quality, innovative design, and sustainable performance.
To provide an exceptional ebike experience that combines premium quality, innovative design, and sustainable performance.

Our mission

To provide an exceptional ebike experience that combines premium quality, innovative design, and sustainable performance.

We strive to empower recreational riders to explore new horizons, enjoy nature, and live life to the fullest, while minimizing our impact on the environment. We are dedicated to delivering exceptional customer service and continuously improving our products and processes to meet the evolving needs of our riders.

Our vision

Is to be the premier provider of premium ebikes that inspire adventure, connect people with nature, and promote a sustainable future.

We aim to revolutionize the way people travel, play, and live by offering innovative and environmentally responsible products that are accessible and enjoyable for everyone.

Our leadership

Alistair Hazewinkel, MBA
CEO

Alistair is a climate tech entrepreneur. He has been involved with several technology startups, most recently as COO of a clean tech company with a consumer product division. He has experience in both the public and private sectors and organizations both large and small. He lives in Calgary, Alberta with his wife and three children.

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Smiling bearded man in bike helmet
Brad Accettella
COO

Born in Long Island, NY, Brad began fostering his love of all things cycling by racing and working in bike shops at the age of 13. Throughout his career, Brad has worked for notable brands such as Iron Horse Bicycles, K2 Bike, Eddy Merckx, and Guardian Kids Bikes. As a passionate activist and volunteer, Brad sits on the board at the Newtown Bike and Trail Committee as well as the Housatonic Valley chapter of NEMBA. When he's not making the world better one bike at a time, you can find him hitting the trails, spending time with his beautiful wife and three children, and walking his dog, Emmy.

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Admiral William Owens (ret.)
Board Chair

Admiral Owens is a retired four-star U.S. Navy admiral. He was Vice Chairman of the Joint Chiefs of Staff, and was Commander of the U.S. Sixth Fleet from 1990 to 1992, which included Operation Desert Storm. He began his military career as a nuclear submariner. He served on four strategic nuclear-powered submarines and... Read more

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Christina Owens
General Counsel

Christina is an experienced attorney licensed to practice in California and Washington. Extensive experience in a variety of healthcare and technology companies handling debt financings, equity transactions, complex commercial contracts with vendors, partners and customers, GDPR, CCPA and general privacy issues, HIPAA...

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